Choosing the right platform to build your website is like picking the foundation for your dream home—it’s crucial. In 2025, website platforms are more advanced than ever, making it easier for brands to get online and create beautiful, functional sites. But with so many options, how do you decide which are the best website platforms for your needs? Let’s dive into the top choices, look at some advanced alternatives, and see how they can impact your online presence.
Most common best website platforms
These website platforms are perfect if you want a straightforward way to build various types of websites—whether it’s a portfolio, blog, or business site.
1. WordPress
WordPress is still a go-to among the best website platforms for flexibility and customisation. Whether you’re crafting a simple blog or a complex e-commerce store, WordPress’s vast range of plugins (like WooCommerce) gives you total control. For those willing to put in the time, WordPress offers unmatched scalability.
Price: Free core platform; hosting typically ranges from $5 to $15/month.
2. Wix
Wix offers a drag-and-drop interface that makes building easy. Ideal for small businesses and beginners, Wix provides beautiful design templates, allowing anyone to create a professional-looking site. However, for businesses that grow, migrating from Wix to other website platforms can be challenging.
Price: Plans start at around $16 to $45/month.
3. Squarespace
Squarespace is a favorite for visually-driven brands, with sleek design templates that make it one of the best website platforms for creatives. It’s perfect for photographers, artists, and small businesses wanting a polished look. However, its customization options are a bit more limited than WordPress.
Price: Plans range from $16 to $49/month.
4. Webflow
Webflow combines flexibility with a user-friendly builder, making it ideal for designers who want full creative freedom. Known as one of the best website platforms for customisation, Webflow can be slightly overwhelming for complete beginners but is a powerful choice for design-oriented users.
Price: Starts at around $15 to $49/month.
E-commerce website platforms
If you’re looking to sell online, these website platforms are designed specifically for e-commerce.
1. Shopify
Shopify remains one of the best website platforms for e-commerce, offering tools to manage everything from product listings to payments. Its straightforward interface makes it easy to get started, though it doesn’t have as much customisation flexibility as WooCommerce if you’re after full control over the development.
Price: Plans start at $39/month, with advanced options up to $399/month.
2. WooCommerce (for WordPress)
WooCommerce is a flexible e-commerce solution for WordPress users. Known as one of the best website platforms for e-commerce due to its customisation capabilities, WooCommerce is ideal for those who want total control over their store’s features.
Price: Free plugin; additional hosting, extensions, and payment gateways can range from $5 to $20/month.
3. BigCommerce
BigCommerce offers a complete solution that scales with your business. It integrates well with social media and online marketplaces, making it one of the best website platforms for rapidly growing stores.
Price: Starts at $39/month, with higher plans up to $399/month.
Content-focused website platforms
These website platforms are ideal for bloggers, writers, and content creators who want a platform optimised for high-quality content.
1. WordPress (again)
WordPress stands out as one of the best website platforms for content-heavy sites, with powerful SEO tools and an extensive plugin library. If you want a site that scales with your content, WordPress remains a top choice.
Price: Free core platform; hosting typically ranges from $5 to $15/month.
2. Ghost
Ghost is perfect for writers and bloggers looking for a clean, distraction-free platform. Its minimalistic approach makes it one of the best website platforms for content creators focused purely on publishing.
Price: Starts at $11/month for basic plans.
3. Craft CMS
Craft CMS is designed for those wanting full control over their content structure. Though not as plugin-heavy as WordPress, it’s among the best website platforms for creating a unique, content-focused experience.
Price: Starts at $29/month.
AI & future-ready website platforms
These website platforms integrate the latest tech, perfect for those who want to push web design boundaries.
1. Webflow
Webflow returns in this list as a future-ready choice. It integrates AI and third-party tools, making it one of the best website platforms for forward-thinking web projects.
Price: Starts at around $15 to $49/month.
2. Tilda
Tilda offers visually stunning design options with built-in animations, ideal for creating one-page websites that stand out. It’s not as flexible as WordPress but excels as one of the best website platforms for unique, visually engaging experiences.
Price: Starts at $15/month.
3. Framer
Framer is making waves as a dynamic platform for creating interactive websites. It’s particularly appealing for designers looking to build immersive experiences, placing it among the best website platforms for storytelling and engagement.
Price: Free for basic sites; paid plans start at $15/month.
Conclusion: What are the best website platforms for you?
Choosing the best website platform in 2025 depends on your goals and growth plans. Whether you need a sleek portfolio, a content-rich blog, or a robust e-commerce store, there’s a platform designed to meet your needs. For those starting out, general website builders like Wix or Squarespace are user-friendly choices. But if you have long-term plans or need more flexibility, platforms like WordPress or Webflow are well-equipped for growth.
Making the right choice from the start will save you time and energy in the long run. If you’re unsure or need help scaling your website, let’s connect—I’m here to help you choose the best website platform for your brand’s future.
